AUBURN - You never want to think about a fire, flood or any other type of disaster hitting your home, but it can happen. Auburn company ioSafe wants to make sure you don't lose your memories along with your home.
ioSafe is known for its outrageous demos in which hard drives are set on fire and even shot.
"Most people struggle with data storage and protecting those memories," ioSafe's Robb Moore said. "Most people don't realize that they are vulnerable until it's too late."
Moore realized just how precious memories are when he had his first child.
"I was taking pictures like crazy," Moore explained. "I was using hard drives and a combination of fire-proof safes to protect the data from disaster."
So, he decided to combine the two, creating a fireproof and waterproof hard drive.
Nine years later, ioSafe has several kinds of hard drives on the market, including a disaster proof private cloud. It's ideal for professional photographers.
"Having a hard drive with redundancy features built in and remote access to it is a dream for people dealing with a lot of digital rights," professional photographer James Cole said.
ioSafe is now up to a dozen full-time employees operating out of a warehouse in Auburn. They landed a $2.5 million investment from Central Valley Fund earlier this year.
But can the ioSafe really survive disaster? News10 put it to the test.
We took a few pictures. Then Moore grabbed a hard drive right out of the box.
"It's a bit like an aircraft black box, but for digital data," Moore said.
He hooked it up to his laptap and saved the files to the ioSafe.
Then came the fun part. Moore set the hard drive on fire. It burned for 20 minutes and then, he hosed it down and recovered the hard drive. Once it was hooked up to his computer again, we could see the pictures survived.
"These are memories that insurance can't get back for you," Moore said.